Travelport Hotel Content Optimizer

Hotel Content Optimizer gives Travelport customers a toolkit for monetizing demand across all points of sale. It is a self-service rules engine that allows you to dynamically control the content presented to your agents or travelers. This powerful tool can help you optimize your revenues by driving volumes towards your preferred content providers and by enhancing the relevancy of your offers to specific customer personas.

By creating rules:

  • Content in Travelport’s Hotel Search Algorithm can be targeted and filtered to dynamically control the content that is presented to agents or travelers in any Travelport point-of-sale or API.

  • Content can be tuned for relevancy.

This tool gives Travelport customers greater control over the content returned in their points of sale and APIs.

Hotel Content Optimizer

Content Optimizer for Hotel rules can:

  • Drive rate code business: Promote your own consortia rates or public rates providing higher commission returns

  • Steer volume to preferred suppliers: Increase the ability to meet volume commitments at the property and chain level by adjusting rules as the conditions on the ground dictate

  • Demonstrate control: Exhibit the ability to monetize demand to consortia and hotel suppliers you do business with to achieve marketing gains and increase influence

  • Deliver Duty of Care: Exclude ‘rate squatters’ and enable consistent rate displays to agent and traveler across all points of sale – delivering corporate compliance and straightening duty of care.

Content Optimizer has a growing list of capabilities that already include everything you need to get started:

  • Exclude rates by multiple dimensions

    • Non-negotiated

    • Specific Rate Codes

    • Non-commissionable

    • Non-refundable

  • Apply rules by PCC/PCC group

  • Apply rules for specific properties and chains

  • Configure effective and discontinue dates

  • Length of stay restrictions

  • Stay day of week rule modifiers

Hotel rules can be applied across the following Travelport cores: Apollo (1V) and Galileo (1G). The rules usually come into effect within 15 minutes.

Please refer to Hotel Rule Types for the different categories that can be used to make Content Optimizer rules.

Content Optimizer Actions

After logging into Content Optimizer, the Hotel Management table displays a list of available functions.

  • Rules The Content Optimizer Rule Management table and lets you manage your Rules page for Hotel.
  • Hotel Rules: The Content Optimizer rules page lets you manage Hotel rules associated with your account.
  • New Hotel rule lets you create a new rules for your agency.
  • Filters Filters provide a method for searching and filtering rules based on entry criteria.
  • Export Rules displays information from the Export Rules function.
  • Property Groups lets you create a group of properties to which rules can be applied. E.g., these groups are customized lists that can be made up of a variety of location types and used in one or more Content Optimizer rules. A Property Group is made up of property IDs.
  • PCC Groups lets you create a group of PCCs to which rules can be applied. E.g., if a group of Apollo/Galileo Pseudo City Codes (PCCs) are used often to create a rule, you can create a PCC grouping to speed rule creation. PCC groups are tied to a user. Another user could see a grouping name if that user has access to every PCC within the grouping.

Content Optimizer Benefits

  • Filters the searching / shopping / pricing experience by directing search results to better suit business needs or allowing customization of results, personalized to the client.

  • Reduces the number of modifiers on a shopping request.

  • Rules are active generally within 15 minutes of creation, which provides Content Optimizer users with the ability to quickly respond to market needs.

Support

For support with Content Optimizer, please review the standard support path.