Travelport Content Optimizer - Air

Please Note: Content Optimizer is replacing Search Control Console (SCC) for rules managment. Content Optimizer transitions Travelport's rules management from a legacy platform to a modern Cloud platform.
Contact your Travelport representative for more information.

 

Content Optimizer - Air is a self-service rules engine that allows agencies to dynamically control the content presented to agents or travelers. By creating rules, the content in Travelport’s Flight Search Algorithm can be targeted and filtered to dynamically control the content that is presented to agents or travelers in any Travelport point-of-sale or API:

  • The majority of the rules affect Flight Targeting stage. Example: Exclude Airlines.

  • A few rules affect the Pricing and Diversity stages of the funnel. Example: Exclude fare or fare family and Max number of results.

  • By creating rules, content can be tuned for relevancy.

Rules

With Content Optimizer, customers can influence Travelport’s pricing platform (Search/Shopping) and, in parallel, influence fares returned in a Fare/Tariff Display, and/or at time of Pricing. For example:

  • Exclude flight/flight ranges: Excludes a specific airline flight or flight range from shop, availability, and sell.

  • Exclude marketing/codeshare airlines: Excludes either the specified marketing only, or codeshare combinations:

  • Exclude airlines: Restricts specified airlines from shop, fare, quote, fare display, availability, and sell.

Rules for Content Optimizer:

  • Can be applied across the following Travelport cores: Apollo, Galileo, and Worldspan.

  • Usually come into effect within 15 minutes.

  • Currently apply only to GDS-hosted and NDC airlines. Rules do currently not apply to Direct Payment Carriers.

Groups

Air Rules can be optimized with Groups, based on either SID/PCC, Location, or Channel IDs:

  • SID/PCC
    When a list of SIDS (Subscriber IDs) or PCCs (Pseudo City Codes) are used to create a rule, users can create groups of them to speed up the rule-making process by enabling distribution of rules across multiple SIDs/PCCs.

  • Location
    Location Groups are customized lists that can be made up of a variety of location types and used as the From and/or To Geography of one or more Content Optimizer rules. A Location Group can be made up of airports, cities, nations, zones, and/or areas. This level accelerates the rule-making process by enabling distribution of rules across multiple locations.

  • Channel IDs
    Channel IDs can be used as a more granular method of associating specific Travelport entries with a specific set of Content Optimizer rules. To associate entries with a set of rules, include the same four-character Channel ID in a Fare Search/Shopping, Fare Quote/Pricing, or Fare Display entry that is also associated with one or more Content Optimizer rules.

More Information

For more information and instructions, see the Content Optimizer Help.