Branded Fares

Airlines organize their fares into commercially recognized products called brands, which they offer to consumers as products. Different service offerings are associated to each brand; some brands may include free-of-charge services as well as services for an additional charge. Each brand exists as a tier in relation to other brands within an airline program. Upsell from one brand to a higher brand is an integral part of branding.

Brands are associated to a Fare Family. A Fare Family can be defined by geographical locations or travel dates. For example, Fare Families define a carrier's different markets. If a carrier has only one global market, then the carrier has only one Family with several brands inside that Family.

Brands are the levels of service offered within a Fare Family. For example, a carrier may have a brand for first class service, a brand for business class service, and a brand for economy service. Each brand can be associated with one Fare Family or multiple Fare Families.

A brand modifier indicates the tier level of the brand within branded fare family. For example, if you hover over a class of service in the Brands and Ancillaries screen, BF2 indicates that Economy is the second tier level within the five fare levels in the fare family.

Within the same fare family, Economy Basic is BF1 and Business Flexible is BF4, which indicate their tier levels within the fare family.

Using Branded Fares

Branded fares can be viewed and booked from:

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